The Syntaxis Blog

Audience Awareness

Preparation can go a long way toward ensuring that your presentation goes according to plan. But don’t let your plan get in the way of a flexible and responsive communication.

Sometimes you will learn over the course of a presentation that what you prepared to say isn’t exactly what your listeners care about most. In such cases, you need to be willing to change direction to meet their needs.

This shift will come naturally if your primary focus is on your listeners and what will serve them best, rather than on yourself and what you want to say.